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Session Title: Speaking to influence: Debunking the "55%-38%-7%" myth
Speaker:  Laura Sicola, Founder, Vocal Impact Productions

Short description: In Speaking to Influence, Dr. Laura Sicola walks you through the three key channels of speech communication and how they need to work together for people not just to get it when you talk, but also to get you. You’ll explore strategies in storytelling for impact, how people can see what you look like even when you’re talking on the telephone, hidden fillers to avoid, and how to identify and control common vocal habits that creep into your speech and undermine your credibility.

Bio: Laura received her PhD in educational linguistics from the University of Pennsylvania, where she also taught from 2001-2013. Dr. Laura Sicola is a leadership communication and influence expert, speaker, author of Speaking to Influence: Mastering Your Leadership Voice, and host of the podcast, Speaking to Influence: Communication Secrets of the C-Suite. Her mission is to help executives become confident, inspiring leaders whether live or virtually in order to get the results they want and make a positive, lasting impact. As the founder of Vocal Impact Productions, she has trained and coached executives at Comcast, IBM, the US Department of Commerce and Women Against Abuse along with politicians and business owners and non-profit leaders from around the world. Laura’s TEDx talk, “Want to Sound Like a Leader? Start by Saying Your Name Right,” has over 6.2 million views, and she has been featured on programs such as Fox & Friends First, NBC10 @Issue and PHL 17. She has also spoken to thousands at conferences such as the Professional BusinessWomen of California Conference and the PA Conference for Women.

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